Make Me Local
2 April 2024
2 May 2024
Lion House, 86 Station Road, West Wickham, United Kingdom
Job Type
IRO - £30,000 depending on experience


As Content Lead you will play a pivotal role in overseeing and guiding the content creation process within our team.  You will be responsible for managing a content writer, with a focus on supporting, directing and mentoring them to foster their growth and success.  This role requires a combination of strong leadership and an understanding of content strategy, and the ability to collaborate effectively with cross functional teams.

Skills Required

·        Complete 2 website projects a month.

·        Conduct research to understand target audience needs, industry and competitive landscape.

·        Understanding the target audience through needs-based questioning.  You will meet clients face to face at the kickstart meetings and work to understand their business, their audience and what they want to achieve.

·        Writing the first 5 pages of a website project, using targeted SEO copy that help pages to rank, usually for local search phrases – these should include the Homepage, About Us page, x 2 Service pages & location page.

·        For these pages you will need to;

Ø  Create engaging copy that is informative, reliable, and written for an online audience.

Ø  Tailor the copy and tone of voice.  You will need to adapt your style for each individual project depending on the purpose of the website and character of the business.

Ø  Help clients achieve results from their online copy.

Ø  Ensure your proofreader checks the copy on these pages before briefing your copywriter.

·        You will be required to complete a detailed brief for your copywriter so that they can mirror your tone of voice, and understand the industry and nature of the business.

·        Respond to any queries from your copywriter in a timely manner, answer any questions relating to the client, and support them where required to complete their brief.

·        Deliver a final copy to clients on time, where possible in advance of the agreed date to ensure the project remains on track.

·        Coordinate amends between the client and your copywriter to ensure these are dealt with in a timely, accurate, and efficient way.

·        Editing your own work and others if required.

·        Exceeding customer expectations in the delivery of our service.

·        Identifying and responding in a timely manner to any issues that may occur.

·        Ensuring that clients always have a positive experience, and their expectations are exceeded.

·        Answering client queries in a timely manner.

·        Writing blog content for specific identified UK based clients, where possible work towards briefing the copywriter on blogs for them to write the content and Content Lead to proofread.

·        Liaise with the team in India directly to obtain the specifics required for you to complete your role, such as additional Key word research.

·        Ensure that you allocate/schedule time for training & development with the Content quality controller to identify areas of development and begin working on these.

·        Any adhoc content that is SEO driven will be managed by the team in India, any adhoc client requests for content amends will fall into your remit.

PEOPLE MANAGEMENT ·        Manage a direct report, providing guidance, support and mentorship to foster their growth and success.

·        Lead by example in all aspects of your role, setting a high standard for performance and behaviour that inspires your team.

·        Identify and assess the professional development needs of your team members and create tailored training and development plans to help them reach their full potential.

·        Collaborate with each team member to set clear and achievable objectives that align with the company’s goals and values, as well as individuals career aspirations.

·        Conduct performance appraisals to evaluate your teams progress, providing constructive feedback and recognising outstanding contributions.

About Us

We are a team of award winning web design specialists working with ambitious businesses who are looking to grow and sky rocket their sales. When we work together, we'll ensure that everything is in place for your success, generating a steady flow of high quality leads from your online presence.

We form on going partnerships with our clients and achieve the long term results they deserve.

Your application will go directly to the employer advertising the position.
Successful Mums is not a recruitment agency, and is not involved in the recruitment process, therefore we are unable to give any feedback on applications.
We advise that you create a cover note in the body of the email and also attach a tailored version of your CV.
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