In a world where all is digital, how better to showcase a business than through digital promotion?

This course is for mums that want to develop their online business marketing through social media and learn how to design their own website.

Gain knowledge of how social media is used to engage with target markets, how analytic tools are used and how to create a social media marketing campaign to promote a product or a service. Learn the skills to design your own website which can then be incorporated to social media campaigns to really give your business the digital promotion edge it needs to stand out.

Over six weeks you’ll have one webinar each week, a simple online learning platform and your very own Successful Mums trainer. Plus, you’ll have support for up to a year with a network of like-minded mums.

Ideal for mums who want to:

  • Learn how to use social media for business
  • Use digital marketing tools to enhance your business promotion
  • Develop a website.

Our course is designed to give you a sound understanding of ways to promote your business online. Learn how to carve a place in the market; helping your business to thrive.


It’s all systems go now you’ve got your business idea, plan and financial forecasts. Now you know your target markets, it’s time to start talking to them.

This Digital Promotion course covers:

  • How social media is used to engage with target markets
  • How analytic tools are used
  • Search engine optimisation
  • Social media marketing campaigns
  • Skills to design your own website.

Giving your business the digital promotion edge it needs to stand out; over six weeks you’ll have one webinar each week, a simple online learning platform and your very own Successful Mums trainer. Plus, you’ll have support for up to a year with a network of like-minded mums.


You will gain the following awards:

  • Award in Digital and IT
  • Award in Website Design
  • Award in Social Media Marketing


To get the absolute most out of this Digital Promotion course, ideally you will have completed our Enterprise Skills course, or be close to starting your business.

We’re sorry that if you have already completed our IT for the New Normal course, this Digital Promotion for Business Mums isn’t suitable for you. Please do get in touch at if this is you and you feel there are skills you are missing.


We’ve supported over 6,000 women back to work or to start a business. You can see their successes and you can be a successful mum too – even if you don’t feel like you are one right now. We give you the tools you need to regain your mojo.

Our Business Start-up programme also offers:

  • Support for up to a year after your course
  • Great guest speakers
  • A dedicated trainer
  • A support network of like-minded mums
  • Specialist themed webinars on topics such as personal styling
  • An online video library containing media of wider social learning.

To participate with a free place on this course you must be:

  • Either unemployed and living in a London borough.
  • Or employed or self-employed, earning less than £21k full time equivalent (FTE) per year, and living in a London borough.
  • Meet one of the two options above and be able to provide evidence of your eligibility.

We also welcome dads, carers and people without children.

This course is part funded by the European Social Fund as part of the 2014-2020 European Structural and Investment Funds Growth Programme in England. The Department for Work and Pensions (and in London the intermediate body Greater London Authority) is the Managing Authority for the England European Social Fund programme. Established by the European Union, the European Social Fund helps local areas stimulate their economic development by investing in projects which will support skills development, employment and job creation, social inclusion and local community regenerations. For more information visit


  • 6 weeks.


  • 1 weekly webinar: usually Wednesdays, 10:30am for 1 hour (exact days and times will be confirmed on application).
  • Plus self-learning/homework at a time to suit you around your family commitments, the school run and your busy mum life.

Overall you’ll be committing around 15 hours per week for the six-week duration of the module itself. 15 hours is roughly 2 working days per week, or 3 hours on each school day. You can decide how to fit these hours in at home, around your family commitments.


We’re currently enrolling for an October start. You’ll be able to start on the next one with availability. There’s always an opportunity ready for you to start your business journey with us.


Webinars are delivered online using Zoom. This is not a classroom environment and bears no resemblance to the classroom of your past! With online respect and decorum, it’s a group of like-minded mums coming together to share knowledge and skills – focussing your time on starting your business.

And rest assured, our trainers are mums too. For the best and most interactive experience we recommend being able to attend the webinars at their specified time. There may be times when there are children in the background. We’re realistic about that. Some of our coaches and trainers have children at home too. In a worst case scenario, sessions can be recorded and sent to you afterwards, but the mute button works wonders so you can still be there!

All learning and assessment will take place through our online learning platform, EQUAL, meaning you can choose a time that is convenient to complete your course assessment activities. Full guidance will be given, so don’t let the online nature of the course stop you at the first hurdle.


Please ensure you have either a laptop, tablet or a pc/mac with an internet connection that you can use for the duration of the course. This is so that you are able to access the webinars, complete your assessments, research and practice the digital skills you are learning as part of this course.

Continue your business start-up journey today. Complete your online application form and we’ll be in touch to enrol you on your course.

What next?

Come and join Successful Mums Career Academy. It takes one first step to complete your application for this course and start regaining your mojo.

“My confidence was at zero when a friend of mine told me about the Back to Work course. I signed up and soon realised I wasn’t the only mum who’d stayed at home for a long time and who was struggling to find a job. Jane Knight, our tutor, has so much experience as a careers coach and you get the feeling she can really “see” you. The course helped me get my current role. Now I feel like I’m a complete person, not just mummy, cleaner, cook… I feel like “me” again.”


“The knowledge and support are amazing – it’s changed my life because for the first time in a very, very long time, I believe in the value of ALL of my experiences and I have a real drive to get back to work.”